Why Realtors Are Losing Business By Misusing Instagram

Why Realtors Are Losing Business By Misusing Instagram

"I don't have time for social media."

This is what I commonly hear from real estate agents. But they may not know the severity of their words. According to Global Web Index, Instagram is the fastest growing social media site worldwide, increasing its active users by 23% in the past 6 months. Facebook bought Instagram in 2012 for $1 billion; you can assume they have big plans for it and it’s not going anywhere.

3 Easy Ways to "Sell the Sizzle"

3 Easy Ways to "Sell the Sizzle"

One of my favorite movies is “I Love You, Man.” It depicts a realtor, Peter Klaven, trying to sell Lou Ferrigno’s estate. The character we all love to hate, Tevin Downey, is the bleach-haired, cheesy, obnoxious weasel that keeps trying to steal Peter’s listing. Tevin’s classic line while talking to Peter is, “You’ve got the steak, but I’ve got the sizzle… my nizzle.”

Tevin actually brings up a great point...