It would be completely normal to say that a person who works out every day and eats healthy is “trying to get in shape.” Following that logic, the average person who eats fast food and fails to regularly exercise is “trying to get fat” right? They must have a list of goals posted on their mirror and #1 says, “Get Fat.” And each night they purposefully avoid the gym, eat a large dinner/dessert, and then stand confidently in the mirror and say, “Yes, I am one day closer to my #1 goal in life.”
Of course not! The average person isn’t purposefully trying to be unhealthy; they simply get busy with life and it happens. But, if you remove yourself from the situation and analyze the data, wouldn’t you argue that their daily decisions (of which they are 100% in control of) suggest that they are purposefully striving for obesity? Because if obesity actually was my goal in life, wouldn’t my “to do” list look an awful lot like their normal day? Let's move this example from belly-fat to business and take an analytical approach to our success.