In an on-going effort to educate the community that not all real estate agents are the same, here is further evidence of a correlation between sophisticated marketing and a higher sales price for homes. Top agents are consistently studying the psychology behind what makes a home sell for top value -- and that is what clients should expect from us!
They say the devil is in the details; well marketing text is no different. According to a Zillow analysis of 24,000 homes, there are certain marketing "buzz" words that lead to homes selling at a premium.
Top 10 Buzz Words for Marketing Text
Top Price Tier
Bottom Price Tier
By The Numbers
The Zillow analsis found that top price tier homes that used the word "captivating" in their marketing text sold for 6.5% higher than expected, on average. Bottom price tier homes that used the word "luxurious" averaged a 8.2% higher price than expected. Conversely, the survey found that words such as "fixer" and "TLC" prompted a much lower sales price.
**Data for this article was derived from a SFGate.com article: http://blog.sfgate.com/ontheblock/2015/04/20/how-listing-buzz-words-can-affect-a-homes-sale-price/#photo-616684