Why Realtors Are Losing Business By Misusing Instagram

“I DON’T HAVE TIME FOR SOCIAL MEDIA”

This is what I commonly hear from real estate agents, but they may not know the severity of their words. We all know the importance of a social media presence, but many don’t know where to start and get overwhelmed by the thought of it. I’ll make it easy for you: use Instagram and invest 10 minutes a day on it.

INSTAGRAM IS #1

According to Global Web Index, Instagram is the fastest growing social media site worldwide, increasing its active users by 23% in the past 6 months. Facebook bought Instagram in 2012 for $1 billion; you can assume they have big plans for it and it’s not going anywhere.

USE INSTAGRAM TO CONNECT WITH OTHER AGENTS

Building your sphere of realtors around the world is important because it opens your eyes to new ways of conducting real estate and it grows your referral business. Instagram has created an easy platform to build this sphere. One way you can do this is by searching a hashtag. Hashtags are the words with the pound symbol in front of them and are essentially a search engine that categorizes posts. So by searching “#realestate” you are able to see every single post on Instagram, in order of time posted, that captioned “#realestate” on the picture. Perhaps you are interested in connecting with luxury property specialists to see how they market larger homes, search “#luxuryrealestate” to see!

USE INSTAGRAM TO CONNECT WITH YOUR COMMUNITY

For obvious reasons, you want to connect with members of your community. They are your potential clients! Utilize the same hashtag search to do this. Since I live in Santa Barbara, California, I may want to search “#santabarbara” to see what other people are posting about regarding my city. Or perhaps something more specific like “#arlingtontheatre” (a famous theatre in town) to narrow down the posts.

SELL HOMES ON INSTAGRAM

Hopefully by investing some time into your Instagram account you end up with a decent following of both members of your community and realtors at large. At this point, market your listings! You never know if the realtor following you from Atlanta has a friend who wants a second home in your city.  You never know if your friend’s girlfriend’s mom is looking to buy a home in that one certain school district. Listings need to be marketed where the people are, and the people are no longer in newspapers (or anything print for that matter), they are on social media!

POST YOUR LIFE

Post pictures of what you are doing each day. Don’t overlook how interesting of a job we have; we get to preview homes every single day! People are fascinated by looking at homes – the decorating, the floorplan, and the renovation possibilities. The season finale of Million Dollar Listing New York got 1.3 million viewers. That is from one episode of one show, now multiply that by how many real estate shows are on HGTV and Bravo. We have an audience for pictures of homes, don’t let it go to waste.

Which of your pictures has gotten the most "likes" on Instagram? Why do you think it did?